Episodes
Wednesday Oct 18, 2023
#281 - How Does An Analytics Team Show Value Without Being Tied Directly To Revenue?
Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
As industries and organizations continue to recover from the covid pandemic, providing value is critical. This is value provided by companies to their customers as well as the value provided by teams within those companies. What does it mean to show value?
Is value always associated with a monetary value? How can an analytics team show value when not directly tied to revenue? What are the issues with tying analytics work directly to revenue?
On this week’s episode of the 33 Tangents podcast, Jason and Jim talk about the risks with revenue being the ultimate value for an analyst and other ways analysts can demonstration value. They also discuss the pitfalls analytics teams will encounter when they fail to be proactive in defining the value they provide to an organization.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Oct 11, 2023
#280 - What Is Value?
Wednesday Oct 11, 2023
Wednesday Oct 11, 2023
Value is a term that is easily thrown around, often with implied expectations. When it’s used are all involved aligned on the definition and outcomes?
What is value? What is value when it comes to digital analytics? What are the expectations when the term is used?
On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about how & why asking “what is value?” is something not historically done by digital analytics teams. They also talk about what steps analytics teams can take to ensure the value of their work is in alignment with the needs and expectations of the broader organization.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Oct 04, 2023
#279 - Working With Agencies That Make You Dependent On Them
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
Vendor lock-in is a tactic employed across multiple industries and anyone in the digital analytics and martech space needs to be aware of it. This tactic sees organizations you’ve partnered with implementing features and processes in such a way that you become completely dependent on them. Any attempts to switch partners will come at a tremendous cost.
Why are you hiring an agency? When you partner with an agency, are there signs that you can look for to determine what their priorities are? Is your success important to them or are you just a means to an end?
On this episode of the 33 Tangents podcast, Jim and Jason discuss why vendor lock-in exists and how organizations get caught by it. They also discuss ways to determine if a potential partner engages in this practice and how it is often packaged.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Sep 27, 2023
#278 - We Have All Of This Software, But We Don’t Know How To Use It. What Do We Do?
Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
Analytics teams were decimated during the COVID pandemic and still recovering. Many analytics teams are smaller than they were pre-pandemic and are showing no signs to returning to prior staffing levels.
This is leading to cases where the organizations have a substantial amount of analytics software at their disposal but either don’t know how to use it or don’t have the capacity to use it to its fullest potential. What can analytics directors do position their teams to be the most successful? How do you recognize if your team is overwhelmed, under skilled, or both, with the software available? What is the first thing to consider?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how organizations can reach this point and the first steps they need to take. They talk about the signs a team is overwhelmed with the number of tools they have preventing the team from using them to their fullest potential.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Sep 20, 2023
#277 - Where Should The Analytics Team Live?
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
Where does analytics live within an organization? Does it live with Marketing or Product? Does it live completely on it’s own? Properly positioning the analytics team is critical to enable the development of unbiased information and guidance for the organization.
What do organizations need to consider when determining where analytics lives? What happens if analytics is not in the right place within an organization?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what they feel is the best place within an organization for digital analytics to be placed and why. They also discuss what organizations need to consider and the role digital analysts play in determining where analytics lives.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Sep 13, 2023
#276 - How Can You See Through The FUD And Fear Porn To See What Is Truly Going On?
Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
Fear, Uncertainty, & Doubt, also known as FUD, is a commonly employed sales tactic. Decisions made out of fear are often drastic and wrong and martech sales in particular knows how to tap into the fear of opportunity cost.
With organizations pushing analytics teams that are smaller than pre-pandemic levels to deliver at high levels, how does the director of analytics see through the fear porn to recognize if a new tool will truly help their team? Are there questions that can be asked? When will a new tool help a team and when will it actually hinder their productivity?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss why FUD is so effective and how it can actually prevent organizations from seeing the root of the issues they are facing. They also talk about how the experience associated with this approach can damage organizations internally and get them tangled up with the wrong tools.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Sep 06, 2023
#275 - Vendor Pitches: Having The Wisdom To Know When To Ask Why
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
Everyone has sat through vendor pitches where:
- The problem and solution are oversimplified
- The vendor doesn’t fully the situation and specific problems
- The vendor’s product doesn’t actually address the stated problems
If not you’re not careful to recognize these things, it becomes easy to get lost & become excited with the shiny new tool. It’s easy to get focused on the features of the tool and not the “why” of the tool as it’s relates to your organization. Why does your organization need this new tool? Why is it necessary?
What steps can someone take to ensure they fully vet a new tool being pitched? For those in director and above positions, what is the importance of asking “why”? How does this apply to martech solutions?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how a team can ensure they fully vet a new tool that is being pitched. They also discuss the importance of those in positions of director and above asking the question “why” and when should it be done.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Aug 30, 2023
#274 - How Can You Be Successful With A Smaller Analytics Team?
Wednesday Aug 30, 2023
Wednesday Aug 30, 2023
The typical business response to the need to deliver more work is to hire more people and grow teams. There are cynics out there that will dispute that statement and say business response is to drive employees harder. That may be true in some cases, ultimate you have to hire. While in many industries, larger teams are necessary to respond to growing needs and increasing demands, is it always true for information work?
We’re seeing a trend in analytics where teams decimated by the covid pandemic are not returning to their pre-pandemic size, but expected to deliver at the same or higher level. How can an analytics team be successful at a smaller size? How can analytics directors position their team to be high performers without running them into the ground? Is it true that smaller teams can be more nimble and responsive to changing needs?
On this episode of the 33 Tangents Podcast, Jason and Jim discuss what it would take from an analytics team to be successful as a smaller team. They talk about the common issues that plague analytics teams of all size but are amplified when the team is smaller making them critical to address.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Aug 23, 2023
#273 - Using Agile To Manage The Analytics Program
Wednesday Aug 23, 2023
Wednesday Aug 23, 2023
It feels as though there is a movement to apply agile development methodologies to analytics teams, both the data collection component and the analysis component. What does this mean? What is the driving force behind it?
What are the risks? What are the benefits? Does this strip out the curiosity that we want in analysts? Does this remove any room to improvise or flexibility to address impromptu business questions or scenarios? We talk about how analytics already doesn’t have a seat at the “grown ups” table, does this exacerbate that problem? Does it reduce the value of the analytics team to just tickets completed?
On this episode of the 33 Tangents podcast, Jason and Jim discuss what it means to apply the Agile development framework to the analytics team’s processes and the pitfalls they’ve seen organizations encounter. They weigh the pros and cons of Agile as it relates to an analytics program and the impact it could have.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg
Wednesday Aug 16, 2023
#272 - How Can Automation Make Your Analytics Team More Insightful And Valuable?
Wednesday Aug 16, 2023
Wednesday Aug 16, 2023
Many analytics teams are looking to be more effective with their time so it is spent more on using data to reach business goals and less on basic reporting. To solve for that, many are looking find ways to automate the routine tasks and reporting the team does.
What does it mean to automate aspects of the analytics program? What could automation enable for an analytics team? What tasks can be automated and what should not be automated? Does automation make the team less insightful by focusing on the routine?
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how automation can improve an analytics and what it is able to unlock. They talked about how automation and new tools are changing the analytics industry and what those within the industry need to consider.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg