33 Tangents - Episode #47 - When Is It Time To Switch Tools/Vendors?

March 22, 2019

We frequently come across 1 of 2 scenarios.  We either have a company that has a tool (or set of tools) that are in place and no matter the work they put into them, the tool doesn’t fit their need and they don’t move on and find a better tool, or we have a company that switches tools or vendors the minute there is a sign of trouble.  Neither of these are good or healthy.  This week Jason and Jim discuss when it is the right time to switch to a new tool or vendor.  What should be taken into account before making the firm decision to stay or move?  Are either staying too long or changing too frequently signs of a bigger organizational issue?

 

THINGS WE MENTIONED

Adobe Summit

The Gibson Girl Lounge at The Grand America

Bret Gundersen

Hellfire Sushi Challenge at Kobe Sushi 

Free Solo

 

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

 

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

 

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WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #46 - You Take Your Bracket Seriously, Why Don’t You Take Your Testing Program Seriously?

March 15, 2019

With March Madness right around the corner, you’re going to see many spending a great deal of time putting their tournament brackets together.  Why does if feel like some of these people spend more time and effort on that than their testing program?  We’ve come across many who don’t take their testing program seriously and just slap stuff together.  There’s no planning, there’s no deep analysis, and the results show. 

What do you do to convince people that to get the most out of a testing program, you just can fly by the seat of your pants and see what happens?  Aren’t testing programs supposed to let you move rapidly so you can learn?

 

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

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33 Tangents - Episode #45 - How Do You Get Experience?

March 8, 2019

At some point in your career, you will face the paradox of needing to gain experience to move your career forward, but no one is willing to giving you a chance because you don’t have the experience. This is often seen early in one’s career when searching for that first or second job out of college.  In this scenario, you have very little on the job experience. It is also seen later on in one’s career if they are trying to make a pivot.  In this scenario, you have some skills that are transferrable, but other new ones you may need to learn.

This week, Jim, Jason, and Jon tackle the steps one could take in various stages of their career to gain experience and get around this paradox. 

 

THINGS WE MENTIONED

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

 

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

 

Media-iTunes-iconSubscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

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WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #44 - Talking Analytics and Psychology with Evan LaPointe

March 1, 2019

On this week’s episode of 33 Tangents, Jason and Jim sit down with Evan LaPointe, the founder and CEO of Core Consulting as well as the creator of Satellite (now Adobe DTM) that was acquired in an industry defining acquisition by Adobe in 2013. 

https://33sticks.com/i/evan-jason.jpg

THINGS WE MENTIONED

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

Media-iTunes-iconSubscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

tuneinListen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

 

 

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #43 - When to Breakup With a Client

February 22, 2019

As we wrap up our episodes for the month of February, Jason, Jon, and Jim talk about breakups.  There are those clients that come into our lives that stay there for the long term and they are wonderful to work with.  There are those that we realize at some point the business is better off without as the relationship is not healthy and not mutually beneficial.  When should you make the decision to break up with a client?  What should go into that decision and what should you consider?  What happens to an organization where money collected from the client is the only deciding factor?  And one very obvious question, but yet one I don’t think many people understand, why don’t you want to keep every possible client?

 

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

Media-iTunes-iconSubscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

tuneinListen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

 

 

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #42 - Understanding the Customer Journey

February 15, 2019

Many companies still make decisions about their online presence (marketing, webstore, lead generation), about what they want the customer to be and how they want the customer to engage instead of learning what is really going on.  How can Analytics help inform who the customer is and how they want engage?  This is something that we would have expected 10 years ago, but we still see it today.  Why hasn’t this changed?  Is it arrogance?  Is the data not trusted?  Is it something else?

 

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

Media-iTunes-iconSubscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

tuneinListen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

 

 

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #41 - Coaching and Mentoring Your Team

February 10, 2019

This week Jim, Hila, and Jason to continue part of the theme from last week’s episode around giving tough love to your customer; having those honest, hard conversations in order to build a strong relationship. 

In our last episode, Jason mentioned this quote by former UCLA basketball coach John Wooden “One of the greatest motivating factors is the pat on the back, although with some individuals, you have to make the pat a little lower or a little harder.”  Coaching and mentoring a team is not easy.  It takes different approaches at different times.  What are the different approaches and which factors determine which to use?  What are some mistakes that you’ve made?  Why does coaching and mentoring come easier to some and not so much for others?  Being the best engineer usually gets you promoted into management, but the skills that go you there won’t mean success there.  Why does that happen?

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #40 - When To Give A Customer a Little Tough Love

February 1, 2019

There is a perception that you need to be a “yes person” to have a successful client engagement.  In our last episode Jason mentioned that the low barrier to entry in our space is partially responsible for this. In order to have a happy, satisfied client, you need to give them everything that they want, when they want it.  In actuality, however, there are times when you need to exercise tough love with a client.  This can also be extended to the pre-sales process when dealing with prospects.  What forms can tough love take in the context of an engagement or sales?  What times require a tough love approach?

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #39 - Investing in Consulting

January 25, 2019

When you hear the word 'consulting', many people and organizations often get a sour taste in their mouths. They have been burned in the past by so called "experts" or they think that surly we are smarter about our business than anyone on the outside. 

But...there is amazing value to be gained from bringing in outside expertise. As a services company, 33 Sticks brings in outside experts to help us get to a level we couldn't get to on our own. 

In this episode, Jim, Jason, and Hila talk about the importance of outside experts, how companies can get the most value from hiring an agency, and how service companies should treat their customers. 

 

Care About Your Clients

 

WHAT YOU’LL HEAR… 

🔊2:40 Why do companies have such a negative view of "consulting"? 

🔊11:00 When you look at outside help as a guide, rather than a consultant, amazing things happen. 

🔊14:45 The importance of setting proper expectations upfront with your agency.

🔊21:00 Jim talks about his perspective based on working for several services companies in the past. 

🔊26:00 Often times outside consulting can be the only consistency your team will have over time.

🔊32:00 Jason talks about the challenges of starting 33 Sticks.

🔊36:45 As a consulting agency, how can you ensure you are delivering value for your clients? 

🔊41:00 You really should CARE!!!

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

Media-iTunes-iconSubscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

tuneinListen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

 

 

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #38 - Defining A Proper TMS Maintenance Strategy and Governance Plan

January 18, 2019

Tag Management Systems have greatly improved the flexibility and responsiveness of implementations in recent years. There are many positives to them but this episode is not about that.  Governance is often seen as an extra step or not critical so many companies simply jump in and start coding without any design or plan. 

What are the problems that can arise if you don’t manage and maintain your TMS properly? What are the components of a proper TMS governance plan and maintenance strategy?  In this week’s episode, Jenn, Jason, and Jim focus on the need to have proper governance in place in order to prevent issues and to get the most out of your TMS implementation. 

 

WHAT YOU’LL HEAR… 

🔊3:00 What are the issues that can arise if you don't have TMS governance in place? 

🔊10:50 Jason talks about why he enjoys Zen and the Art of Motorcycle Maintenance, and maintenance in general, so much

🔊14:30 Adam Savage and the art of knolling

🔊16:30 Avoid the trap of just jumping in and starting the build

🔊19:20 Recommendations for starting a tag cleanup activity

🔊26:30 The importance of having strong analytics leadership

🔊33:50 Injecting analytics governance into your project workflow

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

Media-iTunes-iconSubscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

tuneinListen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

 

 

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/