33 Tangents - Episode #38 - Defining A Proper TMS Maintenance Strategy and Governance Plan

January 18, 2019

Tag Management Systems have greatly improved the flexibility and responsiveness of implementations in recent years. There are many positives to them but this episode is not about that.  Governance is often seen as an extra step or not critical so many companies simply jump in and start coding without any design or plan. 

What are the problems that can arise if you don’t manage and maintain your TMS properly? What are the components of a proper TMS governance plan and maintenance strategy?  In this week’s episode, Jenn, Jason, and Jim focus on the need to have proper governance in place in order to prevent issues and to get the most out of your TMS implementation. 

 

WHAT YOU’LL HEAR… 

🔊3:00 What are the issues that can arise if you don't have TMS governance in place? 

🔊10:50 Jason talks about why he enjoys Zen and the Art of Motorcycle Maintenance, and maintenance in general, so much

🔊14:30 Adam Savage and the art of knolling

🔊16:30 Avoid the trap of just jumping in and starting the build

🔊19:20 Recommendations for starting a tag cleanup activity

🔊26:30 The importance of having strong analytics leadership

🔊33:50 Injecting analytics governance into your project workflow

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

Media-iTunes-iconSubscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

tuneinListen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

 

 

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

 

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33 Tangents - Episode #37 - Talking Analytics Product Management with Ben Gaines

January 11, 2019

This week Jim and Jason sit down and have a conversation with Ben Gaines who is a Group Product Manager with Adobe.  Ben shares his insights and learnings from what it was like when he started with Omniture to what his day to day looks like today.  Ben discusses what it means to be a product manager with Adobe, what he sees as the current trends in Analytics, and how he stays focused on the strategic view of the product.

 

WHAT YOU’LL HEAR… 

🔊3:00 Who is Ben Gaines?

🔊6:00 Ben talks about introducing using social, at Omniture, to support customers.

🔊10:45 What led Ben to consider a career as a product manager?

🔊19:20 Ben talks about what it is like to be a product manager at a brand like Adobe. 

🔊30:30 What does Ben see in the future for the digital analytics industry? 

🔊41:00 Ben talks about the maturity of Adobe's Analysis Workspace.

🔊47:25 What is it like to have haters and fans?

 

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow :)

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

Media-iTunes-iconSubscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330

tuneinListen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/

 

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

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33 Tangents - Episode #36 - From the Archives: Analyzing Utah air quality data with Randy Zwitch

January 4, 2019

Please note: We’re taking a break during the holidays and we’ll will be back with new episodes on January 11, 2019.  This episode was previously published on August 17, 2018

 

What does air quality have to do with data and collaboration?  This week Randy Zwitch, Senior Developer Advocate at MapD, joins Jason and Jim.  Randy and Jason have been working together on a project using MapD’s platform and air quality data from Jason’s home state, Utah.  The conversation starts off talking about the specifics of the project but then moves onto the broader topic of remote collaboration and there is even mention of a spicy sushi challenge from 7 years ago.

 

Links to blog posts documenting the project: https://33sticks.com/analyzing-utahs-air-quality-cleaning/

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

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33 Tangents - Episode #35 - From the Archives: Being “Always On” and Distractions

December 28, 2018

Please note: We’re taking a break during the holidays and will be back with new episodes on January 11, 2019.  This episode was previously published on August 3, 2018.

 

This week Jim, Jon, and Jason discuss two different, yet related problems faced by remote workers today.  The first is the concept of being “always on”.  The expectation, explicitly stated or implied, that you’re always accessible via phone, or email, or a messaging platform such as Slack.  The second piece is distractions.  This could be the latest email that comes into your inbox, the tweet you just got, or the alert that just popped up on your phone.  Both of these take discipline to manage to prevent being thrown off track.  How can these be dealt with?  What are some of the steps that can be taken to manage them?

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

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Facebook: https://www.facebook.com/33sticks/

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33 Tangents - Episode #34 - What do you mean (insert metric) won’t match exactly across these different systems?

December 21, 2018

We’ve gotten this question, in one form or another, many many times: I’m looking at system A and system B and they don’t match, how do we fix that?  To validate that a system is collecting data correctly you need to compare it to another system.  For example you would compare your Analytics implementation to your backend order management system to ensure that you’re conversion tracking is accurate.  However these two systems will never match exactly and if you’re not careful, your validation can spiral out of control.   If the wrong audience is involved, they won’t trust any of the data so this process has to be managed very carefully.  What are some reasons systems will never match exactly?   If they don’t match exactly, what is the point of doing this validation?  How do you manage expectation, both yours and others?   How do you prevent it from spiraling out of control?  This week Jenn, Jason, and Jim discuss their experience with reconciliation efforts, how they can spawn more problems than they solve, and how to properly manage them.

 

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

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33 Tangents - Episode #33 - Talking Customer Data Platforms with Aaron Fossum

December 14, 2018

What is a Customer Data Platform, or CDP, and how can it help my business?  This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs.  Aaron talks about Holland’s goal with being better able to talk to their customers and how a CDP plays into that.

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

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33 Tangents - Episode #32 - How Do I Prove Value To My Boss?

December 7, 2018

Often times we see the effort to implement, maintain, and use Analytics be questioned by those who aren’t involved in the day to day.  Focusing on after the initial implementation work is done, many times management does not see the value in functionality that does not provide direct revenue.  Once implemented how do you demonstrate and prove the value of the data being collected?  How do you justify things such as software costs, the ongoing maintenance, and hiring of people to use the data?

 

Related Blog Posts:

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

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33 Tangents - Episode #31 - What is a “North Star Metric” and how do you go about determining it?

November 30, 2018

Created and defined by GrowthHackers (https://growthhackers.com/articles/north-star-metric), “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth.  The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base.”

 

This week Jim, Jon, and Jason discuss the concept of a North Star Metric, the value an organization can see by defining and measuring one, and some real world examples of where it has been used.

 

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

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33 Tangents - Episode #30 - Creating a Daily Routine To Get Crap Done

November 23, 2018

You won’t be as successful as you could be with out a plan.  Without planning and/or preparation it’s easy for your workday to get away from you.  This week Hila, Jason, and Jim discuss steps they take to stay organized and focused so they can get the important items we need done and not be distracted by the little stuff.  Creating structure in your day is definitely not one-size-fits all and they provide recommendations for those that may be struggling with it.

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

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33 Tangents - Episode #29 - Talking Publishing Analytics and Personalization with Todd Schauman

November 16, 2018

This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients.  As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode.  Todd is the Director of Marketing and Analytics for the Christian Science Monitor and has a great deal of experience working in the publishing space.  One of the things that Jim and Jenn have talked about on a previous episode was that there are many tried and true best practices when it comes to ecommerce analytics but not with publishing.  We ask Todd his thoughts on why?  With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management?  What are some unique options that are available to non-profit publishing organizations?

 

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

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