33 Tangents is a podcast that covers a wide range of topics from digital analytics to business and technology to remote work.
Episodes
Friday Oct 12, 2018
Friday Oct 12, 2018
We’ve all been there. A prospect or client is excited to get started with something, you take all of steps necessary to get everything prepared and then…bam…things stop dead. How do you handle handle these “hurry up and wait” situations? What is the root cause of them? This week Jim, Jon, and Jason dig deep into these questions, but first talk a little bit about coffee. Jim and Jason actually find something to disagree about.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Oct 05, 2018
Friday Oct 05, 2018
Once a testing and optimization program is up and running, what are the key components of making it successful? What needs to be done to ensure that it’s advancing and becoming more sophisticated? Last week, Jason, Hila, and Jim spoke about the important steps to take when starting a testing and optimization program. This week they continue the conversation but focusing the common pitfalls that can cause a test program to become stagnant or even fail.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Sep 28, 2018
Friday Sep 28, 2018
This week, Jim and Jason are joined by Hila Dahan, 33 Sticks co-founder and testing & optimization extraordinaire, We’ve heard time and time again from clients and prospects alike how they want to get a testing program started or they’ve attempted in the past and have failed to get it off the ground. They’re super excited about the prospects of what it can do so they’re focused on the sexy things they can do when it’s up and running once it’s up and running however, they’re not focused on the foundational pieces that are critical to do first to make sure all of that is possible. What are the key first steps in setting up a testing program? What are common missteps and misconceptions in the early phases?
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Sep 21, 2018
Friday Sep 21, 2018
We ran into some technical issues recording this week’s episode so it’s shorter than a normal episode but chock full of good content, which is ironic given the subject. If you’re the type of person that like to go above and beyond for your clients, the thought of “less is more” may be a paradox. How could doing less actually be better for both a client and your organization? This week, Jim, Jenn, and Jason dissect this concept and discuss what it means to them and how they feel it enables them to be more effective and drive more value for their clients.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Sep 14, 2018
Friday Sep 14, 2018
When you work in services, there will be times you start a new project and the person you are set to work with day to day is not nearly engaged as you would like them to be or need them to be. What do you do in these situations? Is this kind of situation a symptom of something much bigger? This week, Jason, Jenn, and Jim talk through their past experiences when this has happened to them, the steps that they took, and the lessons learned.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Sep 07, 2018
Friday Sep 07, 2018
Can you only make an impact an organization when you work for a small company? Can those that work for large organizations have an impact? Do you make an impact by what you do internally or by what you do externally? This week Jason, Jon, and Jim tackle the concept of having an impact on the organization you work for and the many facets of it. Also, you’ll also hear what Legos have to do with digital analytics.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Aug 31, 2018
Friday Aug 31, 2018
This week, Jim, Jon, and Jason dig into one of Jason’s favorite topic - agency billing models. Traditionally, agencies and consulting firms bill by the hour. Every minute an employee spends working with a client needs to billed to them. Employees are also pressured to make sure they maintain a high rate of billable time each week. What are the problems that can arise from this? Are there other ways to run an agency or consultancy? What are the pros and cons of other models?
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Aug 24, 2018
Friday Aug 24, 2018
This week Jim, Jenn, and Jason sit down and chat with Adam Woodhouse, Senior Ecommerce Insights Manager at Dixons Carphone. They discuss the typical challenges faced by Adam on a day to day basis, how the organization uses data that is collected, and what it’s like to work with a consulting team that is based on another continent.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Aug 17, 2018
Friday Aug 17, 2018
What does air quality have to do with data and collaboration? This week Randy Zwitch, Senior Developer Advocate at MapD, joins Jason and Jim. Randy and Jason have been working together on a project using MapD’s platform and air quality data from Jason’s home state, Utah. The conversation starts off talking about the specifics of the project but then moves onto the broader topic of remote collaboration and there is even mention of a spicy sushi challenge from 7 years ago.
Links to blog posts documenting the project:
https://33sticks.com/analyzing-utahs-air-quality-cleaning/
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Aug 10, 2018
Friday Aug 10, 2018
Having more data available is always good and you can never have enough, right? What could go wrong with having many sources of data? This week Jim, Jason, and Jon tackle the paradox of having too much data and what leads to it. Often times we see organizations that are struggling to understand exactly what to track so they become stuck in a cycle of implementing one tool after another thinking the technology itself will solve the problem. Without investing in the right people, they end up with a situation where there is too much information and no one to make any sense of it.
Interview with Jarvis Bowers, VP Digital Marketing at Holland America Line: https://www.targetmarketingmag.com/podcast/marketing-garage/holland-america-vp-of-digital-marketing-jarvis-bowers-on-the-martech-behind-great-customer-experiences/
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/