33 Tangents is a podcast that covers a wide range of topics from digital analytics to business and technology to remote work.
Episodes
Friday Dec 21, 2018
Friday Dec 21, 2018
We’ve gotten this question, in one form or another, many many times: I’m looking at system A and system B and they don’t match, how do we fix that? To validate that a system is collecting data correctly you need to compare it to another system. For example you would compare your Analytics implementation to your backend order management system to ensure that you’re conversion tracking is accurate. However these two systems will never match exactly and if you’re not careful, your validation can spiral out of control. If the wrong audience is involved, they won’t trust any of the data so this process has to be managed very carefully. What are some reasons systems will never match exactly? If they don’t match exactly, what is the point of doing this validation? How do you manage expectation, both yours and others? How do you prevent it from spiraling out of control? This week Jenn, Jason, and Jim discuss their experience with reconciliation efforts, how they can spawn more problems than they solve, and how to properly manage them.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
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Friday Dec 14, 2018
Friday Dec 14, 2018
What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being better able to talk to their customers and how a CDP plays into that.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Dec 07, 2018
Friday Dec 07, 2018
Often times we see the effort to implement, maintain, and use Analytics be questioned by those who aren’t involved in the day to day. Focusing on after the initial implementation work is done, many times management does not see the value in functionality that does not provide direct revenue. Once implemented how do you demonstrate and prove the value of the data being collected? How do you justify things such as software costs, the ongoing maintenance, and hiring of people to use the data?
Related Blog Posts:
- How to Sell Your Boss on a New Data Layer
- ObservePoint: How to Sell Your Boss on a Digital Data Layer
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 30, 2018
Friday Nov 30, 2018
Created and defined by GrowthHackers (https://growthhackers.com/articles/north-star-metric), “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth. The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base.”
This week Jim, Jon, and Jason discuss the concept of a North Star Metric, the value an organization can see by defining and measuring one, and some real world examples of where it has been used.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 23, 2018
Friday Nov 23, 2018
You won’t be as successful as you could be with out a plan. Without planning and/or preparation it’s easy for your workday to get away from you. This week Hila, Jason, and Jim discuss steps they take to stay organized and focused so they can get the important items we need done and not be distracted by the little stuff. Creating structure in your day is definitely not one-size-fits all and they provide recommendations for those that may be struggling with it.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 16, 2018
Friday Nov 16, 2018
This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing and Analytics for the Christian Science Monitor and has a great deal of experience working in the publishing space. One of the things that Jim and Jenn have talked about on a previous episode was that there are many tried and true best practices when it comes to ecommerce analytics but not with publishing. We ask Todd his thoughts on why? With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 09, 2018
Friday Nov 09, 2018
When it comes to implementing analytics tracking, some feel the need or design to tag everything a visitor can click on. While there may be value tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not careful. What are the most important interactions on a site to have tagged first to ensure you’re clearly tracking the important details a customer is trying to tell you? This week Jenn and Jim dig into the weeds and talk about those interactions that they see as most important, those that are distractions and noise, and how to tell the difference.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 02, 2018
Friday Nov 02, 2018
You’ve just started a new job as the Analytics/Insights manager. You’re coming into a position where an analytics solution was designed and implemented by one of your predecessors. What are the critical first steps that you take now that you own it? This week, Jim, Jon, and Jason sit down to discuss what they see as the important items to tackle first along with the common missteps with this kind of scenario.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Oct 26, 2018
Friday Oct 26, 2018
Adobe recently announced the end of life plans and sunset date for DTM. With migrations from DTM to Launch estimated to take up to 9 months it means that if many organizations are not talking about migrating they could already behind the 8 ball. The time between now and DTM’s sunset date will fly by. What should organizations do to get things started? What are the most important things to consider?
This week Jason, Jenn, and Jim are joined by special guest Corey Spencer. Corey is Director of Product Management at Adobe and was gracious enough to sit down with us to talk about the move from DTM to Launch and all of the benefits that brings to an organization.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Oct 19, 2018
Friday Oct 19, 2018
Technology addiction is a very real thing. With the latest iOS version, Apple has released a feature called “Screen Time” to measure how much you use your phone and to give you the ability to shut down applications after a certain amount of usage per day as well as at night. During a recent vacation, Jim noticed a large number of people being sucked into their phones and taken out of the moment. For those of us who have a passion for technology and have a career in technology, there is a conflict between being up to date on the latest & greatest as well as living our lives not being completely consumed by technology. This week Jim, Jason, and Jon discuss this conflict and what each are doing to create balance in their lives.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/