33 Tangents is a podcast that covers a wide range of topics from digital analytics to business and technology to remote work.
Episodes
Friday Dec 06, 2019
Friday Dec 06, 2019
We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode next week, December 13, 2019.
This episode was originally published on November 16, 2018.
During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head of Digital Promotion and Analytics at the Christian Science Monitor, who has a great deal of experience working in the publishing space.
While there are tried and true implementation best practices for implementing analytics for an ecommerce site, it’s much less the case for a publishing site. We ask Todd his thoughts on why? With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow 
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 29, 2019
Friday Nov 29, 2019
We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode on December 13, 2019.
This episode was originally published on August 23, 2019.
The business world is often thought of as cold and calculating. The only purpose employees serve is to make widgets and check items off a list. When push comes to shove, employees are cut loose when finances are tight. Employees are scared to reach out and ask for help for fear of being seen as weak, thought of as less, and someone else taking their job.
There are those that are trying to change it. More and more are talking about building a culture of trust within their business or organization. The key things with a trust culture is the ability to be honest and vulnerable in order to make yourself, your team, and your org better. Dan Roden is one of those people and he joins Jim and Jason this week talk about what trust culture means and how to go about building one.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 22, 2019
Friday Nov 22, 2019
We’ve all encountered those clients that are so focused on instrumentation and the data they want to collect, that they lose sight of actually using it.
What is a data hoarder and how do you approach an engagement like this? How do you refocus a client and show them they don’t need to track absolutely everything to get valuable insights? How do you show a client that trying to track everything is not good and even futile?
On this week’s episode, Jim, Bryant, and Jason talk about their experiences with data hoarders and what they’ve done to show that there is no value in collecting data if it’s not going to be used.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 15, 2019
Friday Nov 15, 2019
With Thanksgiving just a couple of weeks away, Jason and Jim spend some time talking about gratitude. How can you express gratitude genuinely?
As an employer, how can you show gratitude without being seen as phony? As an employee, how can you show gratitude without being viewed as a kiss-ass? As a company, how you show gratitude to customers without it being seen as another marketing gimmick?
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 08, 2019
Friday Nov 08, 2019
It’s important for a company to share the principles and values that make up its foundation. If you’re not careful though, it can come across as a disingenuous sales pitch. How do you ensure that you do so genuinely and not turn off potential customers?
On this week’s episode of 33 Tangents Jason, Hila, and Jim discuss the challenges to promoting the core values of a company authentically and not letting it turn into a marketing gimmick.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 01, 2019
Friday Nov 01, 2019
When soliciting solutions to business problems your organizations has, you have the potential to receive varying solutions from different sources, both internal and external. When you receive a solution from an external agency, do you know what the core drivers that determined how the agency went about designing it? Do they have your best interests in mind or do they have theirs? This week Jim and Jason cover this topic while talking about current state of analytics and marketing technology.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Oct 25, 2019
Friday Oct 25, 2019
When it comes to being a technical implementer, one of the key ways to provide value is through the deployment of analytics and marketing technology data collection logic. Putting a significant amount of focus on this can be a problem because the many times the value is fleeting. There is always something new to deploy and before you know it, you’re stuck in marketing pixel hell. How can you make sure you’re providing value without falling into this trap? Do all tag deployment requests carry the same weight. This week Jenn, Jason, and Jim share their experiences dealing with this and what they did to ensure their efforts were focused on the most critical items.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Oct 18, 2019
Friday Oct 18, 2019
Recently Jim and Bryant presented to a client’s executive team. These kind of situations can be nerve wracking and can make the most seasoned presenter nervous. For those who are detailed oriented, these kinds of presentations can be filled with landmines. Too much information or too little information can cause the presentation to spiral. Wording is critical as one mislabeled item will cause the attendees to fixate on the wrong item or believe there is a problem when there isn’t.
What are best practices when it comes to presenting to an executive team? What are things to you need to avoid and what are things you need to make sure to do?
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Oct 11, 2019
Friday Oct 11, 2019
This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review.
Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during that time she has taken a methodical approach to building out a new digital marketing ecosystem.
Carrie’s plan to build and add new capabilities over time runs counter to what is the typical plan to rush and get everything built in a short period of time. Jason, Jim, and Carrie dig into what led her to take this approach and the benefits she has seen.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Oct 04, 2019
Friday Oct 04, 2019
Metrics and KPIs are provided so we know the health of the business. What happens when they are overemphasized and become the sole focus of employees? What could possibly go wrong by managing to these? This week Jim, Jason, and Bryant discuss the flaws with managing to metrics but why it’s very alluring to do so.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/