Episodes
Friday Nov 16, 2018
Friday Nov 16, 2018
This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing and Analytics for the Christian Science Monitor and has a great deal of experience working in the publishing space. One of the things that Jim and Jenn have talked about on a previous episode was that there are many tried and true best practices when it comes to ecommerce analytics but not with publishing. We ask Todd his thoughts on why? With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 09, 2018
Friday Nov 09, 2018
When it comes to implementing analytics tracking, some feel the need or design to tag everything a visitor can click on. While there may be value tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not careful. What are the most important interactions on a site to have tagged first to ensure you’re clearly tracking the important details a customer is trying to tell you? This week Jenn and Jim dig into the weeds and talk about those interactions that they see as most important, those that are distractions and noise, and how to tell the difference.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Oct 05, 2018
Friday Oct 05, 2018
Once a testing and optimization program is up and running, what are the key components of making it successful? What needs to be done to ensure that it’s advancing and becoming more sophisticated? Last week, Jason, Hila, and Jim spoke about the important steps to take when starting a testing and optimization program. This week they continue the conversation but focusing the common pitfalls that can cause a test program to become stagnant or even fail.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Sep 28, 2018
33 Tangents - Episode #22 - Starting a Testing and Optimization Program
Friday Sep 28, 2018
Friday Sep 28, 2018
This week, Jim and Jason are joined by Hila Dahan, 33 Sticks co-founder and testing & optimization extraordinaire, We’ve heard time and time again from clients and prospects alike how they want to get a testing program started or they’ve attempted in the past and have failed to get it off the ground. They’re super excited about the prospects of what it can do so they’re focused on the sexy things they can do when it’s up and running once it’s up and running however, they’re not focused on the foundational pieces that are critical to do first to make sure all of that is possible. What are the key first steps in setting up a testing program? What are common missteps and misconceptions in the early phases?
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/