Episodes
Wednesday Aug 04, 2021
33 Tangents - Episode #171 - How Much Are We Giving Away In The Name of Free?
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
More than 25 years ago the commercial web embraced the advertising model over the subscription model for access to content. What we’ve seen is ever increasing data collection in order to provide more relevant ads to drive ad revenue for the purpose of supporting content creation.
How much are we giving away in the name of free access to content? When does data collection go too far? How can users be informed on the value they get from data collection without stirring up unreasonable paranoia?
On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the value of the information we provide and the experiences that are possible with data collected when online and using connected devices.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow.
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
WHERE TO LISTEN
The 33 Tangents video simulcast is now available on YouTube
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Dec 06, 2019
Friday Dec 06, 2019
We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode next week, December 13, 2019.
This episode was originally published on November 16, 2018.
During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head of Digital Promotion and Analytics at the Christian Science Monitor, who has a great deal of experience working in the publishing space.
While there are tried and true implementation best practices for implementing analytics for an ecommerce site, it’s much less the case for a publishing site. We ask Todd his thoughts on why? With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Sep 27, 2019
33 Tangents - Episode #74 - The Document is Not the Deliverable
Friday Sep 27, 2019
Friday Sep 27, 2019
With many engagements, the focus is a document. Questions like “What is the status of the document?” and “When will the documentation be delivered?” are often asked. The document is viewed as the deliverable when in actuality, the document is not the deliverable.
The solution conveyed in the document and the process to identify and design the solution are the deliverables. This is a key difference, but something so many miss. Why is that the case? Why is the document the focus and not the solution and path taken to get to the solution?
This week Jim and Jason discuss the difference between taking a client on a journey that provides value vs completing and shipping documents.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday May 10, 2019
33 Tangents - Episode #54 - Dealing with the Analytics Turnover Problem
Friday May 10, 2019
Friday May 10, 2019
The Analytics space is one that sees rapid turnover. According to Corey Prohens at IQ Workforce is that most who work in analytics, either on the implementation or on the analysis & insights side, move jobs every 18 months. This results in a feeling of repeated reset and slow progression. What are some other issues that are the result of this constant change? What can be done to mitigate the issues and reduce the churn? This week Jim and Jason sit down and talk through the complicated topic.
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Apr 19, 2019
33 Tangents - Episode #51 - Talking Data Layers with Jim Gordon - Part 1
Friday Apr 19, 2019
Friday Apr 19, 2019
This week Jason and Jim are joined by TMS Guru Extraoidinaire, Jim Gordon. For those that don’t know Jim, he spent time with Search Discovery as they were building Satellite which became DTM after it was acquired by Adobe. He’s the author of the frequently used and referenced “DTM Cheat Sheet” and over the last 5 years he’s been building Tagtician which is a browser companion tool to help users debug, export, and explore their DTM, and now Adobe Launch, libraries.
The Jims had a recent conversation about data layers and how they are critical to a robust analytics implementation and a well integrated martech stack and Jim Gordon has authored a blog post appealing to Adobe to develop a standard. Why is that important? How will that help with data collection and distribution.
STUFF TO CHECK OUT
- Blog Post: Adobe Launch Data Layer: An Appeal
- Blog Post: Data Layer or CSS Selectors
- Dynamic Tag Manager (DTM) Cheat Sheet
- Tagtician - Adobe Launch and DTM Debugger
- Tool: Data Element Viewer for Adobe Launch
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Apr 05, 2019
33 Tangents - Episode #49 - Adobe Summit 2019 Recap
Friday Apr 05, 2019
Friday Apr 05, 2019
It’s the week following Adobe Summit and the team sits down to recap the events, discuss what they found most interesting, and talk about what it’s like to present at an event of that scale.
THINGS WE MENTIONED
The T-Shirt Cannon 360 Version
Attendees lining up for Hila Dahan's Summit Session
Sizmek Files For Bankruptcy And Faces An Uncertain Fate
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Mar 15, 2019
Friday Mar 15, 2019
With March Madness right around the corner, you’re going to see many spending a great deal of time putting their tournament brackets together. Why does if feel like some of these people spend more time and effort on that than their testing program? We’ve come across many who don’t take their testing program seriously and just slap stuff together. There’s no planning, there’s no deep analysis, and the results show.
What do you do to convince people that to get the most out of a testing program, you just can fly by the seat of your pants and see what happens? Aren’t testing programs supposed to let you move rapidly so you can learn?
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Jan 18, 2019
Friday Jan 18, 2019
Tag Management Systems have greatly improved the flexibility and responsiveness of implementations in recent years. There are many positives to them but this episode is not about that. Governance is often seen as an extra step or not critical so many companies simply jump in and start coding without any design or plan.
What are the problems that can arise if you don’t manage and maintain your TMS properly? What are the components of a proper TMS governance plan and maintenance strategy? In this week’s episode, Jenn, Jason, and Jim focus on the need to have proper governance in place in order to prevent issues and to get the most out of your TMS implementation.
WHAT YOU’LL HEAR…
🔊3:00 What are the issues that can arise if you don't have TMS governance in place?
🔊10:50 Jason talks about why he enjoys Zen and the Art of Motorcycle Maintenance, and maintenance in general, so much
🔊14:30 Adam Savage and the art of knolling
🔊16:30 Avoid the trap of just jumping in and starting the build
🔊19:20 Recommendations for starting a tag cleanup activity
🔊26:30 The importance of having strong analytics leadership
🔊33:50 Injecting analytics governance into your project workflow
THANK YOU
We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share using one of the social media buttons bellow
And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/
WHERE TO FIND US
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Dec 14, 2018
Friday Dec 14, 2018
What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being better able to talk to their customers and how a CDP plays into that.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 30, 2018
Friday Nov 30, 2018
Created and defined by GrowthHackers (https://growthhackers.com/articles/north-star-metric), “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth. The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base.”
This week Jim, Jon, and Jason discuss the concept of a North Star Metric, the value an organization can see by defining and measuring one, and some real world examples of where it has been used.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/