Episodes
Friday Dec 28, 2018
Friday Dec 28, 2018
Please note: We’re taking a break during the holidays and will be back with new episodes on January 11, 2019. This episode was previously published on August 3, 2018.
This week Jim, Jon, and Jason discuss two different, yet related problems faced by remote workers today. The first is the concept of being “always on”. The expectation, explicitly stated or implied, that you’re always accessible via phone, or email, or a messaging platform such as Slack. The second piece is distractions. This could be the latest email that comes into your inbox, the tweet you just got, or the alert that just popped up on your phone. Both of these take discipline to manage to prevent being thrown off track. How can these be dealt with? What are some of the steps that can be taken to manage them?
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Friday Dec 21, 2018
Friday Dec 21, 2018
We’ve gotten this question, in one form or another, many many times: I’m looking at system A and system B and they don’t match, how do we fix that? To validate that a system is collecting data correctly you need to compare it to another system. For example you would compare your Analytics implementation to your backend order management system to ensure that you’re conversion tracking is accurate. However these two systems will never match exactly and if you’re not careful, your validation can spiral out of control. If the wrong audience is involved, they won’t trust any of the data so this process has to be managed very carefully. What are some reasons systems will never match exactly? If they don’t match exactly, what is the point of doing this validation? How do you manage expectation, both yours and others? How do you prevent it from spiraling out of control? This week Jenn, Jason, and Jim discuss their experience with reconciliation efforts, how they can spawn more problems than they solve, and how to properly manage them.
Website: www.33sticks.com
Email: Podcast@33sticks.com
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Friday Dec 14, 2018
Friday Dec 14, 2018
What is a Customer Data Platform, or CDP, and how can it help my business? This week Hila and Jason sit down with Aaron Fossum, Director of Digital Analytics at Holland America Line to discuss CDPs. Aaron talks about Holland’s goal with being better able to talk to their customers and how a CDP plays into that.
Website: www.33sticks.com
Email: Podcast@33sticks.com
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Friday Dec 07, 2018
33 Tangents - Episode #32 - How Do I Prove Value To My Boss?
Friday Dec 07, 2018
Friday Dec 07, 2018
Often times we see the effort to implement, maintain, and use Analytics be questioned by those who aren’t involved in the day to day. Focusing on after the initial implementation work is done, many times management does not see the value in functionality that does not provide direct revenue. Once implemented how do you demonstrate and prove the value of the data being collected? How do you justify things such as software costs, the ongoing maintenance, and hiring of people to use the data?
Related Blog Posts:
- How to Sell Your Boss on a New Data Layer
- ObservePoint: How to Sell Your Boss on a Digital Data Layer
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/