Episodes
Friday Nov 30, 2018
Friday Nov 30, 2018
Created and defined by GrowthHackers (https://growthhackers.com/articles/north-star-metric), “The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth. The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base.”
This week Jim, Jon, and Jason discuss the concept of a North Star Metric, the value an organization can see by defining and measuring one, and some real world examples of where it has been used.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 23, 2018
33 Tangents - Episode #30 - Creating a Daily Routine To Get Crap Done
Friday Nov 23, 2018
Friday Nov 23, 2018
You won’t be as successful as you could be with out a plan. Without planning and/or preparation it’s easy for your workday to get away from you. This week Hila, Jason, and Jim discuss steps they take to stay organized and focused so they can get the important items we need done and not be distracted by the little stuff. Creating structure in your day is definitely not one-size-fits all and they provide recommendations for those that may be struggling with it.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 16, 2018
Friday Nov 16, 2018
This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing and Analytics for the Christian Science Monitor and has a great deal of experience working in the publishing space. One of the things that Jim and Jenn have talked about on a previous episode was that there are many tried and true best practices when it comes to ecommerce analytics but not with publishing. We ask Todd his thoughts on why? With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 09, 2018
Friday Nov 09, 2018
When it comes to implementing analytics tracking, some feel the need or design to tag everything a visitor can click on. While there may be value tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not careful. What are the most important interactions on a site to have tagged first to ensure you’re clearly tracking the important details a customer is trying to tell you? This week Jenn and Jim dig into the weeds and talk about those interactions that they see as most important, those that are distractions and noise, and how to tell the difference.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/
Friday Nov 02, 2018
Friday Nov 02, 2018
You’ve just started a new job as the Analytics/Insights manager. You’re coming into a position where an analytics solution was designed and implemented by one of your predecessors. What are the critical first steps that you take now that you own it? This week, Jim, Jon, and Jason sit down to discuss what they see as the important items to tackle first along with the common missteps with this kind of scenario.
Website: www.33sticks.com
Email: Podcast@33sticks.com
Twitter: https://twitter.com/33Sticks
Facebook: https://www.facebook.com/33sticks/